Hello, World!

Welcome to goedke.dev — my little corner of the internet.

Why a personal site?

I’ve been meaning to set up a proper home base for my writing and projects for a while. After spending a decade building connected devices and embedded systems at DMC, going back to school for an MBAi at Northwestern, and now working in financial technology at U.S. Bank — I have a lot of threads I want to pull on in writing.

I built this with Astro 5, because I wanted something fast, simple, and fully under my control. No platform lock-in, no algorithmic feed.

What to expect here

• AI/ML in practice — applied machine learning, LLMs, and what the hype actually looks like on the ground
• Embedded systems & IoT — connected devices, protocols (Wi-Fi, Bluetooth, LoRa), firmware, and the hardware-software boundary
• Product management — shipping things, prioritization, working across disciplines
• Notes from the edges — wherever these worlds intersect

A bit about me

I studied Mechanical Engineering at Notre Dame, spent years building IoT and embedded solutions, and then went back for a joint MBA/AI degree at Northwestern’s Kellogg and McCormick schools. These days I work at U.S. Bank as a product manager and think a lot about how the best businesses are built.

I’m looking forward to writing here regularly. Stay tuned.